Class Blogger 10/31

Things we did today

1) Discussed creative writing project we did on class Friday.

2)Advertising

3)Start talking about Paper 3

We started class by watching a clip from the TV show "Madmen". We discussed how the clip shows how advertising works, and in this example, love is the theme. Don Draper explains that love is misleading and advertising makes it more appealing than it actually is. 

Then we looked at a beer advertisement and analyzed the audience, and classified it as an add for men in their early to late 20's based on the fact they were still dressed in Halloween costumes. We also analyzed that it was aimed to convince people that it was a special event to buy the beer, not just any other day, because it is Halloween. It is aimed at a more mature audience, specifically older men. 

Then we moved onto another add displaying a picture of an owl holding a flashlight in its face. It is in the way that you hold a flashlight in your face when you tell a scary story, and it is an add for Boo at the Zoo. It is most likely aimed at families because it is at a zoo, and it is somewhat childish, but still spooky. 

Now that we have some practice, we are assigned to find an ad and analyze it like how we did earlier. Some of the things we looked for were the audience, what the ad is selling, what kind of elements does the ad use, and what does the ad make you think will result if you buy the product. We then shared our ad's and our analysis' and moved onto discussing Paper 3. We talked about ads and what are their goals. She then showed us the assignment sheet and we talked about what we need to do on this assignment, and where to begin with this.  

Link for Assignment 3

https://docs.google.com/open?id=0B4LEqo5RknpkUXRDaV8yVDNhUjQ